LOON

LOON in a San Francisco based Indie Rock band that plays regularly around the Bay Area and continues to grow their following. I’ve completed two jobs for the band; initially a logo design project and more recently a full-scale campaign for an album of theirs, creating all physical & digital assets surrounding the release.

The band’s inaugural EP, “hello honey” came out everywhere on October 20th, 2023. To promote this release I designed the album cover, a variety of social posts, a show flyer, press content and assets for giveaway supporting the release. All of this content is showcased below.

Album Release Campaign

Cover Art

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Release Day Carousel Collage

Instagram Story GIFs

Day Before Release Teaser

Release Week Teaser

Album Review Promo

Publication Screenshot

Quote Highlight

Additional Marketing

Instagram Giveaway Promo

Album Release Show Poster

Whole Band Image

Logo Design

My first project for the group was creating a logo to embody their energy and sound. The concepts below were drafted with the goal of capturing the band’s alluring energy while maintaining a playful and witty tone. Each concept was based on the utilization of two “O”s as everyday items and objects.

Initial Concepts

Color Treatments

Mock-Ups

Next

Gimme Radio